financial services marketing
Making complex stories easy to understand, easy to repeat, easy to sell.
NEW YORK
about madandwall
We specialize in financial services marketing.
Combining a granular understanding of complex financial offerings with world-class creativity, madandwall executes multi-platform ideas that cut through and drive results within the strategic, operational and regulatory realities of today’s financial industry.

Our holistic approach to strategy, branding, creative, media and public relations lets small and mid-size companies punch above their weight.
EXPERIENCE
SERVICES
Creating believability, trust and buy-in present uncommon challenges for financial brands. The very challenges madandwall was created to solve.
We know the kind of strategies and messages that succeed and help you avoid the ones destined to fail.  Which is why brands from mutual funds, banks, ETFs, wealth managers and hedge funds turn to us for ideas that earn credibility, get attention and consideration.
Brand Strategy
Brand Architecture
Brand & Product Positioning
Brand Management
Research & Analytics
Competitive Analysis
Online Advertising
Social  Media
Broadcast / Video
Print
Radio
Point of Sale
Out of Home
White Papers
Blogs
Podcasts
Collateral
Events
We make every dollar work harder and smarter to help smaller and mid-size companies compete against larger rivals.
Yes, we help you reach the right people at the right time with the greatest impact and efficiency. But any plan that does just that is doing only half the job. Our media programs are designed to empower the sales team with tactics such as lead automation and nurturing, closing the loop between marketing and sales.
Digital / Mobile
Social
Broadcast
Native Content
Contextual
Target Audience Persona Development
Proprietary Segmentation
Programmatic Display
Premium Publisher Direct
SEM / SEO
Microsites
Landing Pages
Digital Analytics
Geo-Targeting
Our public relations specialists understand regulated environments and help clients solve complex business and brand challenges in an increasingly digital world.
As part of our integrated approach, public relations generates earned and sponsored media placements and builds awareness, credibility and trust for your brand and your team. Our ability to position your message within a timely, relevant and compelling framework appeals to both the editorial teams of leading industry and consumer financial services media and their audiences of engaged advisors and investors.
Press Releases
Media Engagement
Event Marketing
Branded Content
Conferences
Podcasts
Video
ERIC ALEXANDER
CO-FOUNDER, CHIEF STRATEGY OFFICER
Eric brings more than 20 years of Wall Street experience and a dozen years on Madison Avenue to his position as co-founder and chief strategist of madandwall. As president of Wall Street Access, Eric managed the firm's online brokerage, asset management and institutional research and trading businesses. At the public relations firm Burson-Marsteller, Eric worked on global accounts including Merrill Lynch, American Express and AT&T.

Eric serves on the board of trustees of Emerson College and chairs the investment committee managing the college's endowment. He holds FINRA licenses series 7 and 63 and previously held series 24, 9, and 10.
MIKE ROGERS
CO-FOUNDER, CREATIVE DIRECTOR
Mike combines analytical business strategy with results-driven creativity for the world’s great companies. Mike is known for creating big, unifying ideas that have helped to position and grow a wide range of financial services brands. These include HSBC, The Bank of New York, Chase, Value Line Investment Survey and CIT.

Before co-founding madandwall, Mike served as Vice Chairman, Chief Creative Officer DDB, and then founded ML Rogers Agency, which served major blue chip consumer and financial brands. He sold the agency to Dentsu America, where he worked as Vice Chairman, helping major international brands find new opportunities to drive growth.
MARIANNE MOORE
CHIEF MARKETING OFFICER
Marianne is responsible for developing growth strategies for financial services clients, which have included Standard & Poor’s, McGraw-Hill Financial, ABN AMRO, CBOE, Dime Community Bank and Radian.

Marianne is a highly analytical thinker and doer whose research-based findings and insights help madandwall clients evolve their positioning and communications to raise their profile, establish leadership and capture share of mind and market.  She is instrumental in developing and executing multi-platform ideas that impact critical influencers and decision makers throughout every step of the distribution chain.
CARLA AVILA
ADVISOR
Carla helps clients define, articulate and execute strategies that drive growth. For over two decades, she has been leading teams at top-tier domestic and international firms, ranging from an economic think tank to Baron Capital, and large multinationals, Banamex (Citigroup), JPMorgan, and UBS.

Carla excels at revealing the essence of a firm through powerful memorable messages that allow it to deliver its competitive advantage to clients and investors alike. She is inspired by financial innovation and enjoys helping clients build highly effective businesses and teams. Her interests originate from a deep understanding of marketing, capital-raising, and investor relations.
BRIAN KELLY
CREATIVE Director
As an agency creative and strategist, Brian has created notable work for a wide range of financial brands, including: MasterCard, Bank One, Chase, BB&T, American Express, Dime Community Bank, State Street, John Nuveen and National Boulevard Bank (Chicago).

All this financial experience opened doors for Brian to help other notable companies like HSBC, UBS, Dean Witter, the National Reverse Mortgage Lenders Association (NMRLA) and an initiative called The Home Preservation Foundation: a consortium of leading mortgage underwriters focused on helping the next generation of home owners.
We would love to hear from you.
Contact:
madandwall 259 East 7th Street New York, NY 10009